Conferencia: Marketing digital sobre alcohol en el punto de mira


La conferencia será en Ámsterdam el 19 de septiembre y está organizada por el European Center for Monitoring Alcohol Marketing (EUCAM), EUROCARE y el Centro de Amsterdam para la Comunicación de la Salud (ECHC).  Bajo el título "El impacto en el comportamiento de consumo de alcohol de los jóvenes y los primeros intentos de regularlo", os dejamos el programa en inglés a continuación:

Morning session: The message of science

9.00:  Welcome by the chair Dr. Rob Bovens, Tranzo, Tilburg School of Social and
           Behavioral Sciences of Tilburg University, the Netherlands
9.15:  Dr. Hanneke Hendriks, Department of Communication of the VU University of
           Impact of digital marketing via social media; update of the literature
9.45:  Dr. Nathan Critchlow, Institute for Social Marketing, University of Stirling, Scotland:
          Alcohol marketing, user created promotion, and social media: 
          What young people participate with and the link to higher risk drinking.

10.30: Break
11.00: Dr. Joris van Hoof, Assistant Professor of the Department of Communication Science  
           University of Twente and Alina Willoh, MSc-student Communication Science
           University of Twente, The Netherlands:
          The framing of alcohol advertising through influencer marketing on Instagram: 
          The portrayal of alcohol, the role of influencers and users reactions.
11.30: Panel discussion and questions; moderator Kalle Dramstad (European Policy Officer,
12.15: Lunch
13.15:  Aleksandra Kaczmarek, Policy Manager, European Alcohol Policy Alliance, Brussels.
            New developments regarding statutory regulation of alcohol marketing in Europe
13.45:  Dr. Marte Sletten; advisor, Av-og-til, Oslo, Norway,
            Evaluation of prohibition of alcohol advertising in Norway.
 14.15: Emmi Kauppila, researcher, University of Helsinki, Finland:
            First scientific results of the statutory regulation of digital marketing in Finland
14.45 :Break 
15.00: Dr. Carina Ferreira-Borges, Programme Manager Alcohol and Illicit Drugs, 
           WHO European Office for Prevention and Control of Noncommunicable Diseases,
           Moscow, Russian Federation:
           Regulation of alcohol marketing: results from recent consultations with countries 
           and NGO’s. 
15.30: Panel discussion and questions; moderator Ir. Wim van Dalen (STAP/ EUCAM)
16.10: Closing remarks by the chair Dr. Rob Bovens 

The conference takes place at the department Communication Science of the University of Amsterdam, room 10.20, building C. Address: Nieuwe Achtergracht 166, 1018 WV Amsterdam.

How to register? 
As the number of places for participation is limited, we recommend that you register before July 1th. The costs for participation are € 75, -